Our Story

Whilst working in a vet practice back in the 1990s, our founder was blown away by the impact of raw feeding on pet health and recovery. She set about researching and developing raw diets and began delivering them to owners who then experienced impressive improvements also. To make raw dog food and raw cat food more accessible the first Nurturing by Nature shop was opened in 2006 – the first ever in the UK. 

Fast forward to today, as a family business we now service customers throughout the UK from our dedicated manufacturing and distribution centre in Dorset and through our stores. Our products are all made to the founders specification in our own facilities with high quality ingredients ethically sourced to human food standards. 

Our customers consistently tell us that they are unable to find anyone else that provide raw dog food or raw cat food who can match our service or products.