Natural raw food for your dog and cat
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Our Values | Raw Dog Food Specialists Nurturing by Nature

Heritage, Ethics, Attentiveness, Unity & Integrity are the hallmarks of our business. We are a family run business who guarantee an exceptional service

Our Values

Nurturing by Nature - the values of the raw dog food specialists


  • We are proud of our origins and humble beginnings.
  • We have grown from a simple idea developed in a family kitchen to an operationally excellent business delivering raw dog food and raw cat food to pet owners nationwide.
  • Today, feeding Raw is a way of life for us and something we are incredibly proud of..
  • Our values reflect those of a business created by a family member with a passion and belief in the benefits of a Raw dog food diet.
  • Staying true to our core values has helped us create a business we are proud to be part of.


  • We ethically source all our prod- ucts and are honest and transpar- ent about the origin of our entire range...
  • ..And we personally visit all of our suppliers to ensure that they adopt the same responsible approach and attitude to Raw food production.
  • Our packaging is fit for purpose, practical and sourced with feasible consideration to the environment.
  • The Nurturing by Nature Raw diet is produced with ingredients sourced in person and from suppliers we can trust to provide the quality we demand.
  • In fact most of the ingredients we use for our raw dog food and raw cat foods are intended for the human food chain. No animal is killed solely for our purpose and we do not use fallen, diseased or sick animals.
  • We process to the standard of the catering trade and fully comply to legislation set out by DEFRA. This in turn means that we have a fully operational & licensed processing


  • Every customer is unique to us. We value this and strive to provide a personal service every time we engage with you.
  • We aim to deliver outstanding customer service - supported by an absolute belief in the benefits of feeding Raw and a passion for helping our customers provide their pets with the optimum Raw dog food diet.
  • We will always go the extra mile to ensure that our customers have all the information and confidence they need to initially try, embrace and consistently provide their pets with a Raw food diet.
  • We listen to and observe our customers’ feedback and pay attention to what’s important to them, ready to react quickly if necessary.
  • We are attentive to our partners, employees and stakeholders and pay attention to what’s important to them to create and nurture mutually beneficial relationships.


  • We are a family business and have a strong sense of Unity...
  • We have unity of purpose - with a clear mission and sense of direction.
  • Our supportive structure helps to channel the knowledge, talents and expertise of staff to foster relationships with customers that have lifetime value.
  • We strive to develop long-term mutually beneficial relationships and have a strong sense of community.
  • As colleagues and friends within the business we are connected with each other, with our partners/ suppliers and with the customers we serve.
  • We want to create and evolve a great work environment where customer care, productivity and respect for each other naturally occur.


  • Integrity begins with every single interaction that we have with each other, our customers and our partners.
  • Our customers trust us with their pets and we are accountable to them.
  • Our interactions with customers, each other and partners is honest and trustworthy.
  • We always do the right thing for our customers, employees, partners and stakeholders – based on personal and/or professional judgment.
  • Our workplace culture is based on trust, respect and professionalism.
  • We will only ever partner or engage with companies and people who have integrity.
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