Heritage, Ethics, Attentiveness, Unity and Integrity are the hallmarks of our raw pet food business. We are a family run business who guarantee an exceptional service.
We are proud of our origins and humble beginnings.
We have grown from a simple idea developed in a family kitchen to an operationally excellent business delivering Raw food to pet owners nationwide.
Today, feeding Raw is a way of life for us and something we are incredibly proud of..
Our values reflect those of a business created by a family member with a passion and belief in the benefits of a Raw food diet.
Staying true to our core values has helped us create a business we are proud to be part of.
We ethically source all our prod- ucts and are honest and transpar- ent about the origin of our entire range...
..And we personally visit all of our suppliers to ensure that they adopt the same responsible approach and attitude to Raw food production.
Our packaging is fit for purpose, practical and sourced with feasible consideration to the environment.
The Nurturing by Nature Raw diet is produced with ingredients sourced in person and from suppliers we can trust to provide the quality we demand.
In fact most of the ingredients are intended for the human food chain. No animal is killed solely for our purpose and we do not use fallen, diseased or sick animals.
We process to the standard of the catering trade and fully comply to legislation set out by DEFRA. This in turn means that we have a fully operational & licensed processing
Every customer is unique to us. We value this and strive to provide a personal service every time we engage with you.
We aim to deliver outstanding customer service - supported by an absolute belief in the benefits of feeding Raw and a passion for helping our customers provide their pets with the optimum Raw food diet.
We will always go the extra mile to ensure that our customers have all the information and confidence they need to initially try, embrace and consistently provide their pets with a Raw food diet.
We listen to and observe our customers’ feedback and pay attention to what’s important to them, ready to react quickly if necessary.
We are attentive to our partners, employees and stakeholders and pay attention to what’s important to them to create and nurture mutually beneficial relationships.
We are a family business and have a strong sense of Unity...
We have unity of purpose - with a clear mission and sense of direction.
Our supportive structure helps to channel the knowledge, talents and expertise of staff to foster relationships with customers that have lifetime value.
We strive to develop long-term mutually beneficial relationships and have a strong sense of community.
As colleagues and friends within the business we are connected with each other, with our partners/ suppliers and with the customers we serve.
We want to create and evolve a great work environment where customer care, productivity and respect for each other naturally occur.
Integrity begins with every single interaction that we have with each other, our customers and our partners.
Our customers trust us with their pets and we are accountable to them.
Our interactions with customers, each other and partners is honest and trustworthy.
We always do the right thing for our customers, employees, partners and stakeholders – based on personal and/or professional judgment.
Our workplace culture is based on trust, respect and professionalism.
We will only ever partner or engage with companies and people who have integrity.
Inviting our customers into our stores and offering advice about your pets is a huge part of what we do and love! Which is why we've created a new system that enables you to book an appointment to visit our shops, safe in the knowledge that social distancing and hygiene measures are in place.
How does it work?
Simply choose your location, desired date and time slot using this form, and arrive at our door ready to be greeted by a member of our team.
Nurturing by Nature's response to Covid-19
We've listened carefully to our customers' feedback and are evolving constantly to ensure everyone has access to raw food, treats and supplements.
We understand that recent events have caused a lot of uncertainty, which is why we're doing everything we can to ensure that our service remains consistent for our raw-feeding community. As well as offering our full range of products online via our local NBN Delivery Network and through our national delivery partner, DPD, we're now also offering in-store appointments so that you can browse our stores with minimal contact.
Providing for your pet
Our shop and factory have remained open and our teams are working hard to raise stock levels to meet increased demand and keep your pets supplied with high quality raw food.
Fast and free! Register for an account today to buy from our range of raw pet food products