HOW, WHY & WHERE WE DO WHAT WE DO
Our DEFRA approved factory is full of state of the art machinery that, if not used for our pet food, would not be out of place in any professional butchery plant. Whilst it is pet food, we understand that our four-legged friends are part of the family. Their meals, like ours, are prepared in the home; for this reason we process it as if it were for our table.
At Nurturing by Nature we only use human-grade ingredients, sourced from trusted suppliers in the UK that we have visited personally.
We carry out farm visits to fully understand and be assured about the origin of the food that
By responsibly sourcing the very best ingredients we, in turn, provide you with the best possible Raw food products for your dogs and cats.
The reality is if our Dogs & Cats were not at home indoors they would be out fending for themselves. Their diets would then be made up from a number of different elements, what they can find, what they can hunt & what is in abundance. In the UK this would realistically be rabbits, chickens, pheasants etc, small prey then on the odd occasion they may hunt larger prey such as a deer but in reality that's what their natural diet would be.
Our wide range of products originate from our values. We provide all of the ingredients that you’ll need to provide your four-legged friend with a nutritious & varied raw diet. Not a complete meal.
From convenient minced pouches to a 25kg Box of Lamb Offals we can & do offer everything you’ll need to provide your four-legged friends with everything that they’ll need in a way that is convenient for you.
Why we run out of Products
We do run out of products - this is our attempt to force variety upon our customers. In the wild the way a diet would normally consist of the easiest, closest & most abundant food source available to a pack or prey animals. In the UK this would most likely be, rabbits, Chickens, Birds, Small rodents & on occasions larger prey such as deer. That's the wild & mostly animals have only ceased to exist because of us humans messing with the natural environments in one way or another……(anyway…) In our homes & the modern world we don’t have to send our animals out to fend for themselves, you just have to visit our website or our stores.
Whilst the wild food choice would be as above providing a Raw diet from a variety of protein sources & nutritional values we believe to be the way to create a nutritional well balanced Raw diet that allows your animal to thrive. After all a Healthy Animal means a Happy owner. To do this we do allow products to run out from time to time & this is our way of being responsible as a Raw Pet Food Manufacture.
Our packaging is of the no frills variety as we have decided to spend all of our available ingredients budget on the quality of the ingredients. Not on high gloss, pretty packaging that will ultimately end up in the bin. We understand that this goes against the norm for a retail manufacture but think of it like our naked packaging. It also creates a very open & honest style of packaging that fits within our values here at Nurturing by Nature.
We do use plastic however we have strived to reduce our impact on the environment and we have successfully reduced our plastic usage in 2018 by nearly 50%.
We have tried for many years to look for alternative packaging but sadly plastic still provides the most viable option for our business. Paper - In order to be fit for purpose is wax/plastic lined or if not coated, becomes contaminated by our food & thus can not be recycled.
The 500g sleeved products only use a fraction of the plastic that our 400g/700g tubs & this is reflected in the price & once used dispose of the waste responsibly within the domestic rubbish.